WBSC to launch new ‘Softball World Cup’ flagship brand

ROME: In a press release it was announced by The World Baseball Softball Confederation (WBSC) that they plan to launch a new Softball World Cup flagship brand.

The new Softball World Cup brand identity and tournament system will replace the current Softball World Championships across all categories: Men’s, Women’s, U-19 Men’s and U-19 Women’s.

The major restructuring of softball’s pinnacle international competitions was decided at the WBSC Softball Division Board meeting in Rome, Italy, hosted in the headquarters of the Italian Olympic Committee (CONI).

“This new Softball World Cup brand and tournament structure — with continental qualifiers — will be an exciting showcase of the best softball athletes and countries in the world,” said WBSC President Riccardo Fraccari. “The new Softball World Cups will boost our long-term Olympic potential and help our mission to grow a one-billion global baseball/softball community over the next decade.”

WBSC Softball Division President Tommy Velazquez said: “The Softball World Cup platform will be positioned to realise maximum global broadcast, commercial and audience growth — providing increased prestige, visibility and attraction to the sport and the elite athletes who dedicate their lives practicing it. This Softball World Cup system with qualifiers will also raise the value and marketability of our Continental Associations and their competitions.”

As part of the new brand identity and restructuring, the new Softball World Cups will be played every two years and feature: