Adidas German Sports Company: Customers Data Stolen

Adidas the German sportswear maker announced a data breach, because of which their data could have been stolen.

In recent days, Adidas is the second major retailer which has faced data breach. On Wednesday, Ticketmaster had a similar breach incident. Earlier in the month of March, the Under Armour data of 150 million customers who were registered with company’s MyFitnessPal app was stolen.

The Adidas German Sports Company’s announcement warned the customers primarily ones who used the Adidas USA website for shopping. The statement issued on Thursday stated that “On June 26, Adidas became aware that an unauthorised party claims to have acquired limited data associated with certain Adidas consumers” who shopped on its United States website.

According to initial investigation, Adidas spokesman said, while hackers may have gained access to contact details, usernames and encrypted passwords, there was “no reason to believe” they stole credit card information or fitness data. The company officialsexplained that immediate steps have been taken to know the level of breach and to alert the relevant consumers.” Further, it was also working with “leading data security firms and law enforcement authorities.”

The company announcement did not quote a figure of affected customers, however, some USA based news networks cited inside sources that “a few millions” of Adidas customers might be impacted.

Interestingly, the Adidas shares went up over 2% today and continued to rise through the day.

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