After the first two successful seasons of PSL the third edition of the Pakistan Super League went underway this year however, not without facing some difficulties.

Apparently, the six franchises that have been attributed with the PSL from the first season of PSL and not a single one of them is reaching it’s required margin of profit. The main blame is being put on PCB and its marketing strategy policies as it is adversely affecting the franchises in a financial way.

Owners of individual teams, however, have stood beside the PCB as they too want PSL to become the world’s best T20 League. But, their patience is also starting to run out.

Firstly, due to lack of planning spectators do not turn up for PSL matches in Dubai like they did in the previous seasons. Apart from owners, the international players have also expressed their disappointment over this issue.

Secondly, PSL has stopped being a money-making business for the franchises and the single biggest blame is being laid on PCB’s marketing partners Transmedia.

Transmedia is constantly luring away sponsors of individual franchises and this is hurting the team owners who have been expecting diligently for some return on their investment.

The team owners have also voiced their concern to PCB’s chairman Najam Sethi in a meeting in Dubai. Also, the franchise owners are aware of the fact that HBL’s title sponsorship is coming to an end after this season and PCB will be getting in touch with a new sponsor.

And as team owners, they want to be aware of the deal when PSL rights are sold.


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