Cereal company Kellogg’s initiated legal proceedings against an Australian tennis player Thanasi Kokkinakis to stop commercially using his nickname – Special K.

According to BBC the spokesperson for Kellogg’s said that : “The Kokkinakis Company has applied to register Special K as a trademark and we are defending our trademark.”  Further, the company’s legal reasoning is that the Special K trademark has been owned in Australia for 59 years by Kellogg’s.

As per media reports .Kellogg’s took the legal course when it came to their knowledge that Kokkinakis wants to use the brand on clothing and other merchandise,

The case has been sent for mediation conference in August by the Federal Court of Australia.

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