The tweet ‘it’s Floyd-19’ of Greg Glassman-CEO of CrossFit Inc. a major fitness global giant, has outraged many and resulted in CrossFit affiliates cutting off business ties.
Human rights groups were enraged at the tweet, calling it uncaring to the present situation which has arisen due to the death of George Floyd, a black American who murderously died in police captivity on 25th May in city of Minneapolis, Minnesota.
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The unarmed George was killed by Derek Chauvin, a white police officer, who knelt on the neck of George for about 9 minutes. Chauvin has been charged with second-degree murder and manslaughter. The accused made a court appearance, where his bail was set at US$1.25m.
The CEO remark has had a major reaction from major sports and health brands who have announced disassociation. CrossFit has 13,000 plus gyms in more than 120 countries with an annual earnings of around US$4 billion.
First immediate reaction came from sports footwear giant Reebok which has announced cancelling its partnership with CrossFit Inc. Reebok statement stated, “Lately, we have been in discussions about a new agreement, but, in light of recent events, it has been decided to end our partnership with CrossFit HQ.”
Reebok had previously signed a deal for being the title sponsor of CrossFit Games.
Affiliates such as CrossFit Magnus have also decided to cut ties.
CrossFit athletes which include Rich Froning, Noah Ohlsen and Tia-Clair Toomey also condemned Glassman’s words and announced ending of their association.